Visit Kitsap appoints new director, local marketing expert, Aljolynn Sperber

Visit Kitsap appoints new director, local marketing expert, Aljolynn Sperber Main Photo

11 Sep 2023

Kitsap, Visit Kitsap Peninsula

New Leadership at Visit Kitsap Peninsula Ushers in a New Era of Tourism Excellence


Visit Kitsap Peninsula (VKP), the prominent destination marketing organization dedicated to promoting tourism and fostering economic development across the Kitsap Peninsula region, proudly announces the appointment of Aljolynn Sperber as its new Executive Director. Sperber, a renowned marketing expert with a distinguished background in strategic leadership, is set to lead VKP into an exciting new phase of growth and impact, elevating the region's tourism strategies.

Borne out of her deep connection to the region she affectionately calls home, Aljolynn Sperber's return to Kitsap County carries special significance. Having grown up in the heart of Kitsap and later ventured away for nearly two decades, she has now come full circle, driven by her appreciation for the area's awe-inspiring landscapes and close-knit community. Her vision extends beyond conventional tourism promotion; she is committed to nurturing an environment where diversity and inclusivity flourish.

With over a decade-long career, Sperber has carved a path as a marketing trailblazer, earning accolades and awards for her innovative campaigns. Her experience in collaborating with international clients from diverse cultures equips her with a unique global perspective. Her expertise spans brand marketing, direct mail, fundraising, and project management, all of which align seamlessly with VKP's mission.

Before assuming her role at VKP, Sperber co-founded and served as the Chief Belonging Officer and President of My Comma (formerly Lady Box, Inc.), a successful organic cycle care subscription service. Her entrepreneurial spirit and proven ability to drive initiatives make her a perfect fit for leading VKP toward continued success.

John Kuntz, Board President of Visit Kitsap Peninsula and owner of Olympic Outdoor Center, expressed, "Aljolynn’s appointment as Executive Director heralds an exciting chapter for Visit Kitsap Peninsula. Her unwavering dedication and diverse expertise promise to steer us toward even greater horizons in showcasing the wonders of Kitsap County."

Sperber's commitment to diversity, equity, and inclusion is evident through her involvement in community initiatives. Her leadership roles in organizations such as the Pacific Science Center Associate Board, Wayzgoose Kitsap, Kitsap Community Foundation, and Kitsap Economic Development Alliance committees for Equity, Diversity, and Inclusion and Entrepreneurship and Innovation, underline her dedication to community engagement.

"My vision for Kitsap is to transform it into a globally recognized destination that embraces diversity and inclusivity. I am committed to creating a place where everyone, regardless of their background, feels a genuine sense of belonging. I want people to envision themselves strolling through our vibrant streets, supporting local businesses, basking in the beauty of our waterways and hiking trails, and savoring the flavors of our exceptional restaurants. Kitsap should be a canvas upon which stories of every age, size, race, and identity are woven, making it a truly welcoming and inspiring community,” said Sperber.

With her impressive background, unwavering commitment to excellence, and a strong passion for community, Aljolynn Sperber is poised to lead Visit Kitsap Peninsula to new heights. Her appointment marks a pivotal moment in the organization's journey, promising a future of innovation, engagement, and success Visit Kitsap Peninsula eagerly anticipates the promising trajectory under Aljolynn Sperber's guidance. Her strategic prowess, community dedication, and visionary leadership will undoubtedly establish the Kitsap Peninsula as a premier travel destination, benefiting both visitors and the local community.

About Visit Kitsap

Discover the Kitsap Peninsula through Visit Kitsap Peninsula (VKP), driving economic growth by showcasing the region's allure to travelers and planners. Our consistent message highlights the symbiotic relationship between a vibrant environment and a robust economy. As an economic development organization, VKP spotlights how tourism invigorates retail sales, tax revenues, and job opportunities. Our website houses crucial economic data, reports, and trends that underscore Kitsap's tourism significance, illuminating its role in shaping the region's development, job landscape, and overall quality of life. Join us exploring the natural side of the sound and fostering a prosperous future where nature and commerce harmoniously thrive.
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