Iggy’s Alive & Cultured Shines During National Entrepreneurship Month

Fermentation, Community, and a Commitment to Sustainability in Kitsap County

National Entrepreneurship Month celebrates innovation, resilience, and the transformative power of small businesses in our communities. In Kitsap County, one local gem exemplifies these values: Iggy’s Alive & Cultured, a fermentation house founded in 2012 by Ilgvar “Iggy” Daga on Bainbridge Island. Now led by owner Paul McClellan, Iggy’s thrives on a mission to foster resilient cultures through its artisanal fermented beverages and foods. As Iggy’s celebrates its 12th year, its journey offers valuable insights into the power of community-centered entrepreneurship and sustainable practices. 

Rooted in People-Centered Values

Iggy’s has become more than just a business; it’s a hub for meaningful work and connection. “Our mission guides each of our decisions,” says McClellan. “When deciding on a new product or process, the first question we ask is always, 'How does this impact our coworkers and customers?' We aim for positive changes that foster connection and growth, rather than increasing stressors.” This people-centered approach is evident in the company’s relationships with employees and customers. Some of the very first employees hired are still with the company, while a loyal customer base continues to support and inspire its growth. “The feedback we receive from our community creates a virtuous cycle, boosting morale and ensuring our focus on quality,” McClellan adds.

Adding Flexibility with a Food Truck Model

When expanding their business, Iggy’s chose the food truck model over a traditional brick-and-mortar restaurant. McClellan says, “The additional startup costs, real estate expenses, and administrative complexity made a sit-down dining concept out of reach for us.” Beyond the financial considerations, the food truck format also aligned with Iggy’s mission of approachability. “While the sourcing, quality, and technique behind our food are typically found at a white-tablecloth restaurant, folks can just drive up to our food truck and enjoy outstanding, locally sourced dishes at a price they don’t have to think twice about.”

Building a Sustainable Supply Chain

Iggy’s also distinguishes itself by prioritizing local sourcing, working with over 30 local suppliers, and cultivating enduring relationships with area farmers. The company purchases vegetables and botanicals locally whenever possible and partners directly with organic tea estates to ensure ethical and high-quality sourcing. McClellan advises other entrepreneurs looking to build sustainable supply chains: “Start small and focus on individual connections. Building trust with suppliers and investing in quality, even if it means higher costs, yields long-term benefits for both the community and the business.” This approach strengthens ties to the local economy and enhances the flavor and character of Iggy’s products. Their kombuchas, fermented vegetables, and other offerings delight customers while supporting a sustainable food system.

Navigating Challenges with Community Support

Running a small business is not without challenges. Iggy's hurdles include navigating margins, adapting to regulations, and maintaining agility. However, McClellan credits the company’s survival to its strong community ties and dedicated team. “Our team’s ability to cross-train and creatively solve problems has been crucial,” explains McClellan. “Cultivating a trusting team and investing in adaptability is key for navigating unpredictable times. Additionally, having sufficient capital and staying focused on clear goals are lessons I’d pass on to other entrepreneurs.”

Looking Ahead

As Iggy’s Alive & Cultured grows, its story highlights what is possible when a business is grounded in community, sustainability, and innovation. For aspiring entrepreneurs in Kitsap County and beyond, Iggy’s success is a reminder that local businesses can drive lasting, positive change. This National Entrepreneurship Month, we celebrate Iggy’s Alive & Cultured as a testament to the vibrant entrepreneurial spirit enriching Kitsap County. Whether you’re a fan of their living ferments or inspired by their story, Iggy’s is a business worth raising a glass to. Cheers!

If you're an entrepreneur in Kitsap County, connect with the Kitsap Economic Development Alliance to support our local business community. Learn more about how KEDA can help you grow, innovate, and invest in your workforce. Contact James Davis to start the conversation,  explore resources, connect with industry leaders, and become part of Kitsap’s thriving business community. Together, we can continue to create a thriving and sustainable economy for future generations.